Current Customer Portrait: 10 Key Trends in the Food Sector


This conference will highlight the 10 food industry trends that define the needs and expectations of today’s consumers. Understanding these trends is a must for retailers, producers and food brands. This will allow them to be more effective at guiding the development and marketing strategies in today’s current exceptional context.

Christian Bourque
Executive vice-president, Léger Marketing

Christian Bourque has over 25 years of experience in public opinion and marketing research. He heads the Research team at Leger’s Montreal office. As the company’s spokesperson, he regularly comments on provincial and federal politics, and is a columnist on consumer trends at Radio-Canada.

Mr. Bourque still teaches research methods at the Université de Montréal.  He is also an expert witness recognized by the Court in the field of survey evidence. He has produced analyses and testified before a vast number of tribunals in both official languages.

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