This conference sheds light on the meat consumption habits of millennials. You’ll learn to better understand this generation by examining their eating habits, in order to grab their attention during their purchases.
Presentation not available.
By examining the main results yielded by the study conducted by Léger for Les Éleveurs de porcs du Québec, discover who the local pork consumers are. Learn to know the five categories of buyers; their habits, obstacles, interests and incentives, and to target them in your actions.
Do you believe you make rational decisions at the grocery store? This conference will show the importance of emotions and impressions on our decisions, and how marketers manipulate them to influence us. It will also namely look at the role of product allegations and how pork can make good use of them.