Pork picnic shoulder and shoulder butt offer a wide variety of marketing and cooking options once cut. During this conference, you will have the chance to see a commented cutting, with excellent suggestions to showcase these cuts to your consumers.
This conference is an opportunity to better understand the last link of the industry, by sharing findings, challenges and opportunities of the pork Québec’s market in Québec’s grocery stores.
Prepare to explore concrete solutions to face climate change challenges. This presentation will underline the actions taken to reduce and adapt to climate change on the marketing of pork products and evaluate their feasibility. Discover promising approaches in agriculture, production, processing and distribution. Together for a sustainable future!
This presentation will compare the nutritional value of pork with other protein sources, review correct cooking methods for different cuts, and examine some myths. We’ll conclude with a celebration of the world’s cuisines that features pork.
Presentation of the evolution of pork consumption habits of Quebecers since 2019. In addition to getting a better understanding of the Quebec consumer in relation to meat, you will understand the changes in perception and their implications. You will be exposed to the place that pork meat is taking on the food scene and how to take advantage of it.
The health situation is improving, but the agriculture market situation is still unstable. Because of the inflation, consumers are increasingly sensitive to the price signal, and the shortage of workers is contributing. In this regard, pork remains more affordable than other proteins. The industry’s stakeholders must work as one to succeed and offer consumers quality products at fair costs.
This conference sheds light on the meat consumption habits of millennials. You’ll learn to better understand this generation by examining their eating habits, in order to grab their attention during their purchases.
Presentation not available.
By examining the main results yielded by the study conducted by Léger for Les Éleveurs de porcs du Québec, discover who the local pork consumers are. Learn to know the five categories of buyers; their habits, obstacles, interests and incentives, and to target them in your actions.
Do you believe you make rational decisions at the grocery store? This conference will show the importance of emotions and impressions on our decisions, and how marketers manipulate them to influence us. It will also namely look at the role of product allegations and how pork can make good use of them.