5 Key Elements of a Winning Marketing Plan


This conference will provide an overview of the marketing universe against the backdrop of one main question: “How to maximize each dollar invested in marketing and avoid some costly mistakes?” This is a practical conference filled with information, advices as well as essential and entertaining data for all the industry’s stakeholders.


Luc Dupont, Ph. D.
Associate Professor, University of Ottawa

Professor in the University of Ottawa’s Communications Department, Research Associate at the Observatoire des médias sociaux en relations publiques (OMSRP) and Lead Researcher at CEFRIO, Luc Dupont is a marketing, media, advertising and Internet specialist. He has written five books on marketing and communications.

In 2004, he received the Rector’s Award for service to the University of Ottawa through media and community relations. In 2014, he won the Teaching Excellence Award for the University of Ottawa’s Faculty of Arts.

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This conference will be given in English by the speaker and simultaneously translated into French.

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