The last five years have brought non-stop change and all insights indicate that the pace will only accelerate. Gen Z and Millennials are growing fast in importance and are a main reason we are seeing some of these underlying trends. So how do you speak to younger generations without losing your most valuable current buyers? This presentation will share real life examples of retail best practices and outline key practices from Europe that can work well in North America. The presentation will also highlight practical ways for meat producers and processors to respond to these emerging consumer trends and expectations.
Chris DuBois is a widely respected sales and marketing leader, who delivers breakthrough growth for clients and builds-high performance teams. He presents frequently on industry-changing trends, and his expertise is sought by senior executives of both retailers and food/packaged goods companies. In addition, he partners with industry trade associations and serves on several councils and boards.
For Circana, he leads a portfolio of larger fresh-food clients and leads Circana’s engagement with the Food Marketing Institute and other industry associations. Throughout the year, he's a frequent speaker at industry events, including FMI Connect and FMI Midwinter, the NAMI/FMI Annual Meat Conference, IPPE, National Chicken Marketing Summit, Urner-Barry Global Protein Summit, and the Global Seafood Marketing Conference. He's also frequently quoted in CPG industry and national media, including the CNN, The Wall Street Journal, Forbes, Progressive Grocer, National Provisioner, and Supermarket News.