Millenials and Meat Consumption – What is the Situation?

This conference sheds light on the meat consumption habits of millennials. You’ll learn to better understand this generation by examining their eating habits, in order to grab their attention during their purchases.

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Christian Bourque
Executive Vice-President Léger Marketing

Christian Bourque has over 25 years of experience in public opinion and marketing research. He heads the Research team at Leger’s Montreal office. As the company’s spokesperson, he regularly comments on provincial and federal politics, and is a columnist on consumer trends at Radio-Canada.

Mr. Bourque still teaches research methods at the Université de Montréal.  He is also an expert witness recognized by the Court in the field of survey evidence. He has produced analyses and testified before a vast number of tribunals in both official languages.

Philippe Léger
Project manager and responsible for the Youth study Léger Marketing

A columnist for the Journal de Montréal and commentator for the show Les Médias on Télé-Québec, Philippe Léger is also a project leader and the person in charge of the Youth study at Léger. His work and research look at generational differences, Quebec and Canadian politics and climate change. He also co-wrote Le Code Québec, is a commentator on the show Pénélope on ICI Radio-Canada Première and has a Masters in Political Science from the Université de Montréal.

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