Meat consumption habits: Exploring major trends

By examining the main results yielded by the study conducted by Léger for Les Éleveurs de porcs du Québec, discover who the local pork consumers are. Learn to know the five categories of buyers; their habits, obstacles, interests and incentives, and to target them in your actions.


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Danielle Vaillant
Marketing Director, Les Éleveurs de porcs du Québec

With a Bachelors in Business Administration from HEC Montreal, Danielle Vaillant has been working in the agri-food sector for more than 20 years. As a Brand Manager for LCC vins et spiritueux from 2008 to 2015, she also worked for Labatt Breweries for ten years in the sales and marketing departments. She joined the team at Éleveurs de porcs du Québec in 2015. Her experience reflects her great ability to develop close relationships with various suppliers and clients to maximize the benefits of the brands and products represented.

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